Collect the Old West

Wild Bill’s Olde Fashion Soda Pop Co. isn’t just about delicious, ice-cold, old-fashioned soda pop.

It’s also about the memory of having fun with your family, and treating yourself to the honest-to-goodness taste of root beer, vanilla, orange, grape, birch beer, cherry and sarsaparilla. It’s about as far from cola in a plastic cup as you can get! Discover the “Wild Bill” in you, and experience the taste of the Wild West in authentic stainless steel mugs that you can collect year after year.

His name was actually James Butler Hickok – Wild Bill was a nickname he got for his daring and bravado, spurred on, no doubt by the story of how he tackled – and defeated – the unfortunate bear who wandered into Wild Bill’s camp. Armed only with a knife, he vanquished the bear, much to the amazement of all. And speaking of amazement, that’s just how you’ll feel when you get a double-barreled blast of our delicious Wild Bill soda pop flavors.

For folks accustomed to reaching for a cup of cola, you’re in for a taste experience like no other – eight fabulous flavors of our secret family recipe soda pop, tapped right from our white oak wooden kegs. Choose from Rocky Mountain Root Beer, Vintage Vanilla Cream, Wild Bill’s Outlaw Orange, Gatling Gun Grape, Buck’in Birchbeer, Tumbleweed Cherry, Diet Rocky Mountain Rootbeer and Sarsaparilla Six Shooter. So buck’in delicious, it’s like fruit flavor bursting in your mouth!

The Story of Wild Bill Hickok

Wild Bill was born in 1812 at Troy Grove, Illinois, where he later helped his father operate a branch of the Underground Railroad, helping slaves escape from the south.

Throughout his lifetime, he worked as a constable, wagon master and a guide on the Santa Fe Trail and the Oregon Trail. Wild Bill is credited with being the first to face – and send to his grave – a challenger during the first street shootout in the West. He was a US Deputy Marshall at Fort Riley, then scout and spy for the Union Army, posing as a Confederate officer at times during the Civil War, and serving briefly under General George A. Custer in the 7th Cavalry. He was Sheriff of Ellis County, Kansas, then Marshall of Abilene. He had deadly aim and claimed to have shot over 100 men who challenged him. After leaving law enforcement, he toured with Buffalo Bill Cody's Wild West Show before being killed in Deadwood, South Dakota, by a hired gunman who shot him from behind during a game of poker.

Strikingly handsome and larger than life, Wild Bill made a stunning impression on women wherever he went. Even General George A. Custer’s wife, Libbie, described him as “a delight to look upon,” adding that he was the picture of grace and perfection as he dismounted his horse and approached her husband’s tent for his orders. He inspired those around him with his confidence and courage, and terrified misguided assailants who had the supreme misfortune of looking down the barrels of his twin Navy Colts.

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Eight Double-Barreled Blasts Of Flavor

For folks accustomed to reaching for a glass of soda, you’re in for a taste experience like no other – eight fabulous flavors of our secret family recipe soda pop tapped right from our white oak wooden kegs.

Show Us Your Wild Bill

Do you have the spirit of Wild Bill in you? Send us your “Wild Bill” photos, old or new. Any situation counts as long as we can legally post it.