The Legend of Renato

Family Owned & Operated


Wild Bill's Olde Fashioned Soda Pop Co. is more of a revival than a new brand. My goal is to replicate the flavors my grandfather, Renato Niccolai, made in his basement; the flavors I remember fondly from my childhood. Renato, or "Nic" as he was known, was a baker by trade and in his free time used fresh, local ingredients to make his flavored carbonated beverages. Back then there wasn't the endless selection of plastic colas and exotic energy drinks being sold in convenience stores, racing to sell everything on the "go." In his time, the only ingredients that were available to make his refreshing and robust flavors he shared with his family and friends were local and homegrown. 


It's those memories and experiences I have from my childhood that acted as the catalyst to bring Wild Bill's Olde Fashioned Soda to life. Who can't recall the satisfaction as a child of winning the little league game and coach's rewards of an orange soda, or the thirst quenching payment of a grape soda at the end of a long day of chores, or in my case, sneaking into your grandfather's basement to steal a sip of Root Beer. It's these memories I wanted to recreate and perhaps bring to life for those just discovering Wild Bill's for the first time. Using only the finest ingredients with pure cane sugar and carbonating less than the "big guys," Wild Bill's Olde Fashioned Soda is meant to be enjoyed and experienced. We hope you love all of our Wild Bill's flavors and if you have time, slow down and savor making some memories of your own.

Wild Bill's Soda Root Beer Olde Fashioned Mugs Wild Bill's Soda Root Beer Olde Fashioned Mugs 

Thanks to all of our customers who over the years have been a part of the Wild Bill's experience on the road, and to those who have discovered our great taste in the bottle. We look forward to seeing more of you soon and stay tuned... we have great things to come! Not from plastic, definitely not a cola, just soda made the way it is supposed to be.

Wild Bill's Soda Root Beer Olde Fashioned Mugs Wild Bill's Soda Root Beer Olde Fashioned Mugs

Scott Niccolai - Founder & C.E.O